Despite paying $900M in tariffs, Apple’s Tim Cook isn’t announcing price increases — yet

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Despite paying $900M in tariffs, Apple’s Tim Cook isn’t announcing price increases — yet

“We’re very engaged on the tariff discussions, Apple CEO Tim Cook said. “On the pricing piece, we have nothing to announce today.”
“We’re very engaged on the tariff discussions, Apple CEO Tim Cook said. “On the pricing piece, we have nothing to announce today.”

Julie Borthttps://techcrunch.com/feed/TechCrunchhttps://techcrunch.com/2025/05/01/despite-paying-900m-in-tariffs-apples-tim-cook-isnt-announcing-price-increases-yet/

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