Book review: ‘Shoot for the Moon’ by Richard Wiseman

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Book review: ‘Shoot for the Moon’ by Richard Wiseman

2019 marks the 50th anniversary of the first manned landing on the Moon and will undoubtedly trigger a flood of new books on the subject. As well as advancing industrial technologies and management systems, the Apollo programme was a source of inspiration to aspiring scientists and engineers, the environment movement (via the Earthrise photo) and even advertisers. If you wanted to suggest ‘high-tech’, ‘utmost reliability’ or simply ‘something astronauts might consider a lifestyle choice’, your advert made reference to Apollo or the Moon.

Not that Apollo had anything to do with it, but the Moon is also embedded in our culture via stories and by sayings such as ‘over the moon’ and ‘shoot for the moon’. This is the trajectory followed by ‘Shoot for the Moon: Achieve the Impossible with the Apollo Mindset’ by Richard Wiseman (Quercus, £14.99, ISBN 9781787474444), which uses the Moon missions as inspiration for lifestyle choices.

The connection isn’t immediately obvious, so bear with me.

Wiseman – a psychology professor – identifies “eight key principles that make up the Apollo mindset” and helps readers to “incorporate the lessons” into their personal and professional lives. Whether you want to change careers, start a business or “find your perfect partner”, he says, “these techniques will help you to reach your own Moon”.

The first of the eight chapters – ‘We choose to go to the Moon’ – uses the famous Kennedy quote to encourage readers to “follow your passion”, “think big and be first” and “make life more meaningful by contributing to the greater good”. The last chapter – ‘Buzz Aldrin and the missing switch’ – channels Aldrin’s use of a felt-tip marker top to replace a circuit breaker switch and ‘arm the engine’ for the all-important return journey. As you might expect, this is all about improvisation and coping with the unexpected.

It would be easy to dismiss this as just another self-help book, but there are too many good bits in it! For example, chapter five – ‘It won’t fail because of me’ – should be read by all engineers, whether dyed in the wool or wet behind the ears, because it’s about responsibility, accountability and all the other ‘-bilities’ than get things done properly. Advice includes “prevent procrastination”, “create smart deadlines” and “don’t overcommit” – all good management fodder, but given a boost by the real-world examples that inspired the author to follow that lunar trajectory.

An example features legendary Apollo flight director Christopher Kraft, who engendered commitment through delegation and trust. According to flight-controller Jerry Bostick, Kraft would say, “Here’s what I want you to do and I want you to have it done in three weeks; if you need any help, give me a call, but otherwise I’ll see you in three weeks”. Bostick concludes: “You would walk out of his office thinking I can’t let that man down”. While it’s true that few engineers have the responsibility of sending astronauts to the Moon, many would appreciate – possibly even dream of – that type of professional relationship.

A final thought for prospective readers, if you’ll forgive the cliché: you don’t have to be a rocket scientist to shoot for the Moon!

2019 marks the 50th anniversary of the first manned landing on the Moon and will undoubtedly trigger a flood of new books on the subject. As well as advancing industrial technologies and management systems, the Apollo programme was a source of inspiration to aspiring scientists and engineers, the environment movement (via the Earthrise photo) and even advertisers. If you wanted to suggest ‘high-tech’, ‘utmost reliability’ or simply ‘something astronauts might consider a lifestyle choice’, your advert made reference to Apollo or the Moon.

Not that Apollo had anything to do with it, but the Moon is also embedded in our culture via stories and by sayings such as ‘over the moon’ and ‘shoot for the moon’. This is the trajectory followed by ‘Shoot for the Moon: Achieve the Impossible with the Apollo Mindset’ by Richard Wiseman (Quercus, £14.99, ISBN 9781787474444), which uses the Moon missions as inspiration for lifestyle choices.

The connection isn’t immediately obvious, so bear with me.

Wiseman – a psychology professor – identifies “eight key principles that make up the Apollo mindset” and helps readers to “incorporate the lessons” into their personal and professional lives. Whether you want to change careers, start a business or “find your perfect partner”, he says, “these techniques will help you to reach your own Moon”.

The first of the eight chapters – ‘We choose to go to the Moon’ – uses the famous Kennedy quote to encourage readers to “follow your passion”, “think big and be first” and “make life more meaningful by contributing to the greater good”. The last chapter – ‘Buzz Aldrin and the missing switch’ – channels Aldrin’s use of a felt-tip marker top to replace a circuit breaker switch and ‘arm the engine’ for the all-important return journey. As you might expect, this is all about improvisation and coping with the unexpected.

It would be easy to dismiss this as just another self-help book, but there are too many good bits in it! For example, chapter five – ‘It won’t fail because of me’ – should be read by all engineers, whether dyed in the wool or wet behind the ears, because it’s about responsibility, accountability and all the other ‘-bilities’ than get things done properly. Advice includes “prevent procrastination”, “create smart deadlines” and “don’t overcommit” – all good management fodder, but given a boost by the real-world examples that inspired the author to follow that lunar trajectory.

An example features legendary Apollo flight director Christopher Kraft, who engendered commitment through delegation and trust. According to flight-controller Jerry Bostick, Kraft would say, “Here’s what I want you to do and I want you to have it done in three weeks; if you need any help, give me a call, but otherwise I’ll see you in three weeks”. Bostick concludes: “You would walk out of his office thinking I can’t let that man down”. While it’s true that few engineers have the responsibility of sending astronauts to the Moon, many would appreciate – possibly even dream of – that type of professional relationship.

A final thought for prospective readers, if you’ll forgive the cliché: you don’t have to be a rocket scientist to shoot for the Moon!

Mark Williamsonhttps://eandt.theiet.org/rss

E&T News

https://eandt.theiet.org/content/articles/2019/01/book-review-shoot-for-the-moon-by-richard-wiseman/

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